CACHE AND COOKIES


There are times when you're going to want to clear your browser's cache and your temp files.  If you have a utility program, this may be done for you automatically on al regular basis.

What is " cache"?
Think of cache as storage.  Your browser automatically saves images and web pages that you visit so that the next time you visit them, the page loads a lot faster.  The advantages out weigh the problems but here are two concerns.  Sometimes a page won't load properly or you get the "old version".  Also, all of these files take up loads of room on your hard drive.

How do I remove them myself?
There are some fancy ways you can do this by going directly into your browser and looking at your options and preferences.  Here is another way.  Go to your start menu and click on find and select files or folders.  Type in cache into the first line for location and click Find Now.  There will be a lot.  If you use Netscape look for a file folder that is probably listed as C:\\Program Files/Netscape/Users.  For Outlook you need to search for temp files.  Look for C:\WINDOWS\Temporary Internet Files.

Click on folder and when it opens go to Edit.  Pick select all which will highlight all the files and then go back to File and click delete.   Don't worry this is just fine to do.

Cookies Anyone? by Mike Banks Valentine

There is one particular issue that relates specifically to the web and your surfing, buying and e-mailing habits. You should know by now that every site you visit can place a "cookie" on your hard drive which will record a few crumbs of information about you.
                
This is harmless enough at first glance when all they seem to care about is the time, date, length of stay and pages you visited at their site. But when you know that advertisers that serve ads from the sites you visit can also track your visit, link it to other stored data about you gathered at other sites
and finally to any other information they have stored about you, how do you feel? 
                
This means that the harmless little "session number" or "state data" gathered about you from every site you've ever visited, every product you've ever purchased online and every banner you've ever clicked on is stored in the database of the ad server and distributed to it's clients!

To learn how to disable cookies on your computer, click the link
                
Information provided by the largest cookie bakery on the web, DoubleClick. It is possible to set your browser to the "Do Not Accept Any Cookies" option. I recommend you try it once, if only for the enlightenment about how many sources are collecting information about you. Some web pages will send as many as a dozen requests for cookies and many web sites tell you flatly that in order to use their online service "cookies must be enabled on your browser" to use the site.
                
It gets tiring and frustrating clicking the "OK" button in the warning box that appears each time your browser detects a request to set a cookie on your hard drive, if you've checked the "notify me" option in preferences. 

If you want to get a clearer picture of how cookies can be used to invade your privacy, I recommend an amazing demonstration of how you can be followed around the web without your knowledge. Privacy.net has set up a demo at:
                
< http://www.privacy.net/track/ >
                
You'll see how providing information in bits and pieces to multiple web sites creates a cumulative database on your travels, habits and preferences online. Prepare to be mildly miffed or fully outraged, depending on your level of concern with invasion of privacy.
                
It is becoming increasingly complex to keep your private information to yourself. The biggest advertisers online have created a method which involves cookies which stop new cookies. You must get yourself a set of "No Cookies For Me" cookies from a group set up by this online advertising brain trust. Now ya gotta have a new cookie to avoid getting any more cookies.

No really, I couldn't eat another bite, please! If you'd like to follow this recipe for avoiding advertiser spying on your surfing
habits, visit the Network Advertising Initiative web site and go to the < http://www.networkadvertising.org/optout_nonppii.asp > OPT OUT page, which gives you the option to tick boxes to opt out of cookies served by the largest six online ad servers,

- DoubleClick
- Engage
- 24/7 Media
- Matchlogic
- Avenue A
- L90 Inc.
                            
OK, now you're outta there, right? No, not necessarily. You've opted out, but you use your wifes' computer or you use a different browser to visit sites that serve the cookies you don't want, so you have to visit the OPT OUT page again and check off those boxes for every computer and every browser you use. This could get a bit tedious!

Most surfers don't know that the browser launched by their service provider might be different from the built-in browser launched by their operating system on start-up by the system. The ISP provided browser is yet another version. Which one are you using now and on which computer and did you visit the OPT OUT page with this one?
              
Fortunately, the NAI has set up a way for you to tell by going to the verification page, which looks for those opt-out cookies and verifies that you have them for each of the participating ad networks.

If you don't, you can go back to the OPT OUT page and get new OPT OUT cookies. If that still doesn't work, you can go complain to someone set up to police the activity of these cookie monsters. Guess who arranged for this compliance service? Those same advertisers. HMMMM. Well it's better than nothing. Just visit the Arthur Anderson site.
              
Now you've filed a complaint and you can feel all better about it right? Well only if they get a volume of complaints that suggests a "significant" problem has occurred based on the number of complaints filed, then they'll conduct an investigation. Man that's a relief! I wonder if those ad networks will keep paying these guys to tell them when they've gotten a significant number of complaints? I wonder how much they pay for this service and who monitors the people they are paying to tell them what they'd like to hear? They'd probably stop paying me if I played this role, because I'd be telling
them every time a single complaint was lodged.

No thank you, I couldn't eat another bite!

 


   

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