Get Clients Now! : A 28-Day Marketing Program for Professionals and Consultants
by C. J. Hayden, AMACON, 2000 ISBN: 0814479928
I like models and charts but I shy away from set
formulas or programs. So, I was pleasantly surprised to find
that Get Clients Now! offers something for everyone. It
seems a little bit like the new Weight Watchers Program with the
concept of arranging your points in a manner that best suits your
current goals. In fact, C. J. Haden uses the concept of a daily
meal plan as part of the 280 day marketing plan.
First, she identifies the six key strategies for
marketing:
- Direct contact and follow-up
- Networking and referral building
- Public speaking
- Writing and publicity
- Promotional events
- Advertising
Hayden provides about 20 specific actions
under each of the six strategies. Then comes the plan which has three sections:
- Appetizers - one or two activities to help
create success
- Main Course - seven or eight activities to
focus on getting business
- Dessert - one activity to take care of yourself
A formula? Perhaps. But you get to pick what you
want to do and accomplish in a straight forward way. It is easy
to track by using the worksheets. What I really like is that when
you complete the cycle, you can go back, set new targets or areas to
work on and begin the 28 day program again. Am I going to do
it? Well, I borrowed this book and just ordered it
on-line. By the time you are reading this, I should be
filling in the worksheet and beginning my own program. Based on
this months editorial, I think my plan will be clear. Ask me
next month on how it is going.
RFH
(01/06)
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